Smelt&
Fractional Leadership. Full Impact.
Leadership embedded in your team — not in a slide deck.
Embedded,
Pragmatic,
Result driven.
Smelt& drives growth.
I am energized by realizing great plans, together. I’m a commercial leader who thrives on turning strategy into results — fast. My approach is strategic, pragmatic and collaborative. Built on a legacy of getting things moving before others do. I am inspired by my grandfathers who were the first to open self-service grocery in The Netherlands, while others were still studying the trend. That same drive lives on in how I work: I developed a pragmatic method to shape strategy with teams and turn it into results. Fast. Together.
As Fractional Commercial Leader, I combine 25+ years of international experience with hands-on leadership to accelerate go-to-market execution, unlock growth and build commercial capability.
Rooted in Durables, consumer tech and connected lifestyle product categories, managing full lifecycles from market creation to transformation. My current track record spans both Consumer and BtB, brand- and channel development, sales execution and strategic partnerships.
As your fractional (part-time) commercial leader, I step in where strategy needs momentum, and deliver results through your team.
Together. Smelt& you.
Smelt&
Fractional Leadership. Full Impact
As Fractional (part-time, embedded) commercial leader, I step in where strategy needs momentum, and deliver results through your team.
new business development
Growing channels, entering new markets, implementing a go-to-market approach. Short on strategy, focus on ‘do’ and implementation
strategic partnership development
Working together, building bridges. I know how to define, initiate and implement your strategic brand partnership(s). Combining forces with a partner to access new segments, technology or channels for growth.
organization development
How can marketing help your business grow? What does this mean for the organization? Where do we start? What are the responsibilities of each of the functions?
advisory and supervisory board
Focused on helping on organizational change projects, strategic direction and reputation managemenent.
commercial strategy and change
Entering a new market? Developing a new category? Reaching out to new (digital) channels? All require change and new approaches from teams and organizations. I help creating and implementing these, together.
non-profit board and management
Apply my hands on experience in various charity and non-profit work, combining business thinking, organization development and leadership to not-for-profit and wellfare objectives.
“What stands out most about Martijn is his pragmatic approach. Having been in many businesses and teams so many years, fostered his dedication and can-do attitude. While quick in crafting tailored strategies, his dedication is to deliver value through execution.“
Lenze Boonstra, Founder & Managing Director InDomo
Smelt&
Client cases
Smelt& Kokoon Technology
Advise and implement strategic (brand and technology) partnerships to enlarge market reach and scale sleep innovation. Leverage my network to open new channels in both Europe and North America.
- Partnership development
- Proposition development
Smelt& Tradeplace – we connect commerce
Advisor and consulting to develop and implement Brand- and solutions value propositions, solutions roadmap, commercial plan and organization requirements.
- Digital transformation
- Proposition and brand development
Smelt& Capital Sports – facilitating partnerships in Sport
Advisor and consulting for both Brands and Sports teams. Bringing them together in a partnership for performance.
- Brand endorsements connecting brands with talent
- Sponsorships connecting brands with teams
Let’s talk!
Looking for pragmatic leadership to unlock growth and empower your team? Let’s talk!