From zero to a €40m proposition
Built the proposition, portfolio logic and commercial approach across multiple markets, connecting central direction with retail execution.
Impact · created a substantial new business
Experience and impact
Built in business. Applied to your challenge.
The examples below are anonymous by design. They show the scale, complexity and type of impact. This is not a parade of client logos.
28 markets, €200m+ scope, 100+ people
Led a business across many countries through common priorities while preserving the market ownership required for execution.
Impact · focus and cadence across complexity
Built the commercial organisation through a corporate carve out
Helped establish the operating model, entities, processes and commercial continuity required for an independent international business.
Impact · continuity while rebuilding the system
Scaled a market driven team from 15 to 50
Added expertise, strengthened leadership and reconnected marketing work with market and sales priorities.
Impact · stronger capability and execution
Built partnerships across multiple brands from first idea to activation
Created the strategic logic, negotiated the partnership and translated rights into propositions and market activation.
Impact · partnerships used as growth platforms
Shifted a platform business towards customer focused growth
Sharpened portfolio, go to market, activation and commercial rhythm in a business led by founders and technology.
Impact · clearer focus from product to customer
Brought a health technology device into the US and UK
Connected product innovation, software, proposition and market entry choices in an emerging category.
Impact · structured launch in two priority markets
Built a direct online channel alongside retail
Designed the role of direct commerce without losing sight of existing channel economics and partner relationships.
Impact · new capability within a channel ecosystem
Relevant experience only matters when it moves your business.
Tell me what is stuck, changing or under pressure.