How I help
I step in when a business needs sharp commercial choices, clear ownership and experienced leadership to make progress. I work with the team, stay close to execution and take responsibility for moving the commercial agenda forward.
01 · Growth
Define where to play, what to sell and how to win. Then organise execution across proposition, channels, markets and teams.
02 · Transformation
Translate strategic ambition into decisions, ownership and a visible change in how Teams make decisions, work together and deliver results.
03 · Organisation
I help build the structure, roles, governance, data and planning and capabilities around the customer and business outcomes.
04 · Digital
CRM, data, AI and commercial platforms should make selling easier, decisions faster and customer work more effective. I connect the tools with the roles, processes, data and daily hard work needed to really deliver the commercial value.
Engagement model
Most assignments are embedded two or three days per week for at least three months. The exact model follows the challenge: intensive when speed matters, lighter when the organisation mainly needs direction and rhythm.